ST. GEORGE, Utah, November 18, 2004 -- SkyWest Magazine, the in-flight publication
for SkyWest Airlines (NASDAQ: SKYW), is pleased to feature Santa Barbara in its
November/December edition. Through the magazine, readers across North America will
experience Santa Barbara’s enchanting coast.
In addition to the full-color, seven-page article, a pastel painting by local artist
Sean Kirkpatrick graces the cover of the United Express edition of the magazine. The
article, “Central Coast Secrets,” captures the romance and wonder of Santa Barbara.
The magazine lures readers to this coastal destination with its relaxing beaches and
quaint shops that serve as a welcome escape from the bustle of the working life.
Readers will experience the wonder of more than 100,000 monarch butterflies at
The Coronado Butterfly Preserve, go for a hike on bluffs overlooking the sea or take an
intimate moonlight cruise. They will also visit the area’s five colleges – which keep the
area young and guarantee there will always be something going on.
“We are very pleased to be featured in SkyWest's November issue,” said
Shannon Turner Brooks, Communications Manager at the Santa Barbara Conference,
Visitors Bureau and Film Commission. “We rely heavily on editorial coverage – like
destination feature stories in publications like SkyWest Magazine – to keep Santa
Barbara top-of-mind with potential visitors. The impact of a travel story enormously
influences the traveling public’s selection of their next destination – be it for business or
pleasure.”
Highlighting the city’s shops, galleries and the infamous Stearn’s Wharf, “Central
Coast Secrets” takes readers of all ages on a remarkable retreat.
The article began its two-month run on November 1. It will reach an audience of
more than one million SkyWest passengers throughout the United States and Canada.
SkyWest Magazine Editor Colleen Birch Maile is available for interviews including
live and taped radio segments at 208.333.9990 or via email at
colleen@skywestmagazine.com.
For more information on SkyWest Magazine, go to www.skywestmagazine.com.
Additional information on SkyWest can be accessed at www.skywest.com.
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