The American Dream - that unfettered ability to grab hold of potential and overcome circumstances - is alive and well in this colorful history of SkyWest Airlines. In 1972, SkyWest began shuttling six-seat planes between its tiny hometown, St. George, Utah and Salt Lake City – even when there were no passengers. More that 35 years later, SkyWest is recognized as the nation’s top regional airline, partnering with major carriers, Delta, United, and Midwest to link St. George and other remote communities to the world. Through the years it endured significant milestones – overcoming near-bankruptcy with its own “creative payback plan”, relying on the personal guarantee of board members to purchase another, larger airline, and thriving in an industry where change is the only constant.

Lavishly illustrated with historic photos and mementos, Destination: Excellence, The Journey of SkyWest Airlines also presents a time capsule of American aviation from 1972-2002. Set in context, this look behind-the-scenes is all the more intriguing. Whether confronted with a crises or reveling in an accomplishment, SkyWest’s business “strategies” focus more on “doing the right thing” than building an empire. In that regard, the SkyWest saga will appeal to every reader who enjoys an uplifting and inspiring story.